is a strategic consumer insight and brand strategy agency. We plant seeds for growth with brands and non-profits by listening to people, imagining entirely new possibilities, and creating together.
WHAT IF WE MADE THE WORLD A LITTLE BIT BETTER?
Easier. More beautiful. More fun. Fairer — even just a little bit? And what if care and business growth walked hand in hand?
That’s why I founded What If: an insight-based strategy consultancy for brands and nonprofits who want to bring something new into the world — thoughtfully, creatively, and for the better.
What If works where insight, culture, and strategy converge, with a vision to bring all of these things together to create new solutions that people really need, whether that’s a new brand, a different product, inspiring creative, or a new policy.
THIS IS HOW WE DO IT
INSIGHT
The best ideas start with listening to other people’s stories
Consumer immersions (digital and in-person)
Category drivers and pain points
Brand health & equity
Rapid qual & survey research
BRAND, PRODUCT, AND CREATIVE
Because you can’t make real something you can’t imagine
Brand positioning
Innovation concept development and validation
Campaign development
Packaging briefs & testing
ADVISORY/FRACTIONAL
Someone who knows the ropes without a full time investment
Fractional insight expertise
Insight & data audits
Research roadmap and execution packages
Parental leave coverage
Hiring support
“If we can recognize that we don’t know what will happen, that the future does not yet exist but is being made in the present, then we can be moved to participate in making that future.”
- Rebecca Solnit